Dirty Hands Wine Marketing Course

UCT Graduate School will be running the Dirty Hands: A Practical Approach to Wine Marketing course from 24 – 26 June 2008.  The course is aimed at owners of wineries, marketing experts and anyone passionate about wine and wishing to learn more.

Programme Summary

South African wine marketers can change their world, and create a major, profitable slice of the wine economy, by the development of knowledge. In this course they will explore the rules of survival and expansion and learn how to adapt to these to their advantage. There is a winning formula for every brand in South Africa, regardless of size or budget. Learn how to discover that formula and build your brand.

Delegates will learn to:  

  • Find the solutions to the unique problems that your brand faces
  • Discover how to increase volumes and lift margins
  • Navigate through the information universe to find the best ways forward
  • Get a feel for the magic, the messages that every wine drinker loves and will pay for

Key learning components are:  

  • evaluate your brand
  • choose the best markets
  • select the best price points
  • improve brand value
  • communicate with your market
  • get the best out of label design (and label designers)
  • assess opposition and their skills
  • differentiate your brand
  • create brand personality
  • get the most out of marketing spend
  • find gaps
  • maximize your assets
  • get your customers to help you build your brand
  • make, package and sell your own wine that you made with your own hands

Delegates will learn from:

  • world class creative marketers
  • experts in new media
  • leading brand builders
  • your own experience

Dates: 24th – 26th June Applications close 9th June
Tuition fees:
R7 200
Contact: Junita Abrahams on (021) 406 1323
Email: abrahams@gsb.uct.ac.za
Website: www.gsb.uct.ac.za/winemarketing

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