Consumer tastes are changing – but wine has been slow to adapt

Is wine is adapting to the changing consumer? Mintel analyst, Jonny Forsyth, argues that this is currently not the case and that in his country, the UK, the industry is led too much by its own prejudices and mores rather than those of the consumer. The same is probably true for most wine-producing nations.

Forsyth writes on Mintel’s blog pages:

One of the fundamental changes we have seen in the UK consumer over the past few decades is that people have developed a “sweeter tooth” due to the increasing amount of hidden sugar that we consume. For example, ever wondered why smoked salmon did not taste as oily anymore? Since 1990, consumption of sugar in Britain has increased by 31% and the average person in Britain consumes about 700g of sugar a week – that’s 140 teaspoons!

Read on…

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