Troy Christensen, chief executive of Accolade Wines, believes Africa is going to be the next China in terms of emerging economies to watch.
Speaking at the opening seminar at Cape Wine 2012, Christensen told of how all eyes will be on Africa in the coming years.
“Africa is going to be the next China. As China’s economy continues to slow, Africa has a great opportunity to become one of the world’s leading emerging economies and a sustainable driver of economic growth,” he said.
“The Chileans and Australians are putting teams in place in Africa to sell their wines there.
“The South African wine industry has the quality, people and the products to succeed, now it just needs to get the story out there in the US and China,” he added.